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Full Circle with B. Simone

Growing up, shopping at Footaction; and now, an exclusive apparel collaboration with the retailer... "Surreal," B. Simone calls it.

Today, B. Simone launches a women's capsule collection and multi-year partnership, featuring "black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to B. Simone's "Babygirls" and her birth year, 1990," according to CR8 Agency. B. Simone adds, "This capsule is for my 'Babygirls' to feel comfortable no matter what the day holds."

The B. Simone Collection, offered online in select Footaction locations nationwide, is affordable (ranging in price from $30 to $65 per item) and geared towards the on-the-go female.

Check out the gallery below.

For more information, visit


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