WWE Superstar Jade Cargill Brings Champion Energy to Lids Holiday Campaign

The holiday season is all about intentional gifting, and WWE Superstar Jade Cargill is leading the charge. Lids has officially unveiled its 2026 holiday campaign titled "It's The Gift That Counts," starring Cargill alongside an elite cast including rapper Lil Yachty, Eladio Carrión, Dixie D'Amelio, Chase B, Tim Chantarangsu, and Chris Brickley.

The campaign highlights how finding the ultimate fan gear goes beyond a simple suggestion and comes down to knowing what matters most to the recipient. Throughout November and December, shoppers can explore a wide variety of holiday gifting options at Lids retail locations, including new headwear, apparel, and jerseys from top brands like New Era, '47, and Mitchell & Ness. Highlights feature New Era's Realtree Excape and Pink Realtree collections, A-Frame caps, cold-weather knits, retro-inspired graphic tees, and jerseys.

Fans can also look forward to exclusive collaborations, including the Concrete x WWE "It's Us" Collection launching November 20. Visit your local Lids store or check out the digital holiday lookbook today to secure your holiday gear.