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Got digital cred?

Remember the first time you looked up your name on Google? or when you got your LLC set up & said, "ah haa...It's official!"

This is a psychological and social phenomenon of consumer behavior, also called influenced purchase decisions. Individuals assume that the actions of other consumers are correct and decide to make a purchase.

Almost 62 percent of consumers age 18 to 34 trust a brand because of good reviews and ratings. It’s quite surprising how influential social proof can be. This is exactly why businesses need social proof and customer feedback to influence their prospects’ purchase decisions. This is especially important for small businesses whose ventures grow due to good feedback and word-of-mouth. Click here to get a copy of my Social Proofing E-Guide

What is Google My Business Page, and Why do you need it? A Google My Business account is a marketing tool that is used to gain visibility and customers for your business. This tool is FREE, which makes this both effective and affordable for your business growth. It can help your business:

  • Gain credibility

  • Attract new customers

  • Get discovered on SERPs (Search Engine Results Pages)

  • Keep your customers informed

  • Get more traffic to your website

Set up your Google My Business Account Setting up a Google Business account is easy and simple. Here are the steps:

  • Use this link to sign up for a Google My Business Account

  • Enter your business name and select an appropriate category for your business

  • Enter your location

  • Fill in your contact information

Once you have completed these steps, you must verify your business. You will receive a postcard at your business address within 14 days containing a unique verification code. You will enter this code in Google my Business to confirm that your business is located at the listed address. It may be time for your business to appear on the listing. Be patient and download the Google My Business app for easier account management.

PRO-TIPS You do not have to have a physical business location to set up a Google My Business Account. You do need a business address. I would recommend going to the USPS and getting a PO Box. When applying for a PO Box, you can request a street address. Then you can use that address for your Google My Business profile. You will also need a phone number for your Google My Business account. I recommend obtaining a Google Voice number - if you do not have a phone number strictly dedicated to your business.

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