Why Do Accomplished Black Women Love Trap Music
- W4TC
- Jul 21
- 3 min read
Updated: Aug 2
Inside Jeezy's Legend of the Snowman Experience
By: Meosha Davis
We don’t talk enough about the relationship between accomplished Black women and trap music, and we probably should.
As I looked around the sold out arena during Jeezy’s Legend of the Snowman tour in Las Vegas, I couldn’t help but notice the women. They arrived in floor-length gowns and representing every industry imaginable. Entrepreneurs, executives, creatives, community leaders and members of Alpha Kappa Alpha Sorority, Incorporated all gathered for one purpose... to celebrate trap music. DJ Drama hyped the crowd before it was showtime.
Before Jeezy even stepped on stage, a snowstorm countdown appeared across the screen, as well as Jeezy's orgin story which paid homage to the man we’ve all come to know as The Snowman. Then another sound echoed through the crowd: “Skeeee-Weeeeee!”
Jeezy emerged on stage in a seafoam green crystal pinstriped tuxedo jacket, Christian Louboutin shoes, and his signature black shades. His look mirrored the evening itself: elevated, intentional and unapologetically luxurious.
The energy in the room said everything, and it made me wonder…
Why do accomplished Black women love trap music?
The evening answered that question in ways I didn’t expect.
Presented with a live orchestra and a black-tie dress code, Legend of the Snowman transformed familiar records into something cinematic while still honoring the culture that made them classics. The show unfolded in three acts: The Man, The Myth and The Legend, taking fans through Jeezy’s journey instead of simply delivering a greatest-hits concert.
Lloyd made a surprise appearance to perform “Tear It Up” before slowing things down with “You.” Before leaving the stage, he thanked Jeezy for years of friendship and reminded everyone to tell the people they love how they feel because life is short.
Jeezy continued that message by honoring artists and music executives we’ve lost, then, just as quickly as he had us reflecting, he had us laughing. His goal, he joked, was to get everyone "sweating through their tuxedos and gowns and not sitting down once." Mission accomplished!
I couldn’t help but notice another part of the experience that deserved recognition, the marketing.
Before attending the show, I found myself praising Jeezy’s partnership with MAC Cosmetics on Threads. Offering exclusive makeup appointments (which were all booked up by the way) ahead of a black-tie concert wasn’t just a brand collaboration. It showed a clear and intentional understanding of the audience. Women weren’t simply invited to attend the experience. They were considered while it was being created, and that’s smart marketing. It also reinforced something bigger. For years, trap music has been misunderstood. To some, it’s only about hustling or survival. But for many accomplished Black women, it represents something else entirely. It represents resilience, ambition, faith, and the determination to keep going when the odds aren’t in your favor.
Looking around that arena, I wasn’t watching women celebrate struggle. I was watching women celebrate how far they’d come.... feeling beautiful, confident, and like royalty while being dressed to kill. The soundtrack may have been created in one chapter of life, but its message continues to resonate through entrepreneurship, leadership, motherhood, and every dream that required believing in yourself before anyone else did.
Maybe that’s the real legacy of Legend of the Snowman.
It wasn’t just a concert, it was a reminder that trap music has always been about more than where you start. Sometimes, it’s about celebrating where you are now.
Legend of the Snowman continues with shows at Planet Hollywood in Las Vegas July 24, July 25, July 31, August 1, August 21 and August 22.
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