Nelly’s Iconic Brand, Apple Bottoms, Taps Netflix’s 3Quency for New 'Telephone' Collaboration
- W4TC
- 3 days ago
- 3 min read
Was it Fetty Wap's return the queued the nostalgia and 90s/2000s flashbacks? Welp, Apple Bottoms (and the "boots with the fur") not only "understood the assignment," but joking that they actually never left.
The legendary fashion house founded by Grammy-winning mogul Nelly has officially announced its latest power move: a high-fashion collaboration with the rising stars of 3Quency.
For those who haven’t been keeping up, 3Quency is the powerhouse trio that captured the world’s attention as the Season 1 winners of Netflix’s Building the Band.
The visual rollout has begun and partnership takes center stage in the group’s music video for their new single, "Telephone," marking a full-circle moment for a brand that was practically the uniform of the 2000s music video era.
A Cross-Generational Cultural Bridge
Apple Bottoms has always been about more than just denim; it’s a cultural touchstone. While we all remember the brand being name-dropped by everyone from Flo Rida to Eminem, its 2025 relaunch has proven that the "Apple Bottom Jeans" legacy is evolving for the Gen-Z and Gen-Alpha era.
By teaming up with 3Quency (comprised of Brianna Mazzola, Nori Moore "Nori Royale", and Wennely Quezada), Apple Bottoms is bridging the gap between Y2K royalty and the streaming-first generation.
"3Quency represents today’s young, confident woman," says Michael Saunders, President of Apple Bottoms. "Their fan base is authentic, energetic, and largely female—exactly the community Apple Bottoms has always celebrated."
Style for Every Body
One of the most refreshing aspects of this collaboration is the focus on inclusivity. 3Quency, now signed to Columbia Records, isn’t just a vocal powerhouse; they represent a diverse range of styles and body types, proving that the brand’s latest designs are built to flatter every curve.
"What we loved most, besides the cool, on-trend design, is that each of us has a different style and body type, and every piece we tried on fit us all perfectly," the group shared in a statement.
In a world where "girlboss" energy is about standing your ground, the group’s new single "Telephone" serves as the perfect backdrop. The track addresses the noise of public opinion and comparisons that come with fame, serving as a confident "armor" for the trio as they navigate their skyrocketing careers.
The New Pipeline of Influence
This isn’t a one-off moment. Apple Bottoms is strategically weaving itself back into the fabric of the culture. From recent collaborations with Latto and Bubly to appearing on stars like Keke Palmer, GloRilla, and Ari Fletcher, the brand is building a "multi-platform pipeline" that connects:
Music: High-energy visuals and chart-topping collaborations.
Sports: Partnerships with institutions like the University of Miami.
Media: Tapping into the viral success of Netflix-born talent.
Why It Matters for the Culture
Seeing Apple Bottoms reclaim its throne is a reminder of the brand's roots in celebrating the female form.
Whether you’re a "legacy client" who lived for the original low-rise era or a new fan discovering the brand through 3Quency’s choreography-heavy visuals, the message remains the same: confidence is the best fit.
Stream "Telephone" now and keep an eye out for the fashion-forward visuals featuring the latest from Apple Bottoms. Check out the collection at https://applebottoms.com and let us know what you think!
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