The Brat Way: CEO Brie on Balance, Branding, and Living Without Apology

Brie Carter is rewriting what it means to live a “spoiled” life and doing it with purpose, poise, and a touch of pink. As the creator behind The Spoiled Brat Life, Brie is showing women that embracing luxury and softness isn’t extra, but it’s essential. From elevating everyday moments to building a brand that blends content and confidence, she’s making space for women to be bold, intentional, and completely themselves.

In this Q&A with Women for the Culture, Brie opens up about building a brand that reflects who she is, how she stays grounded while growing, and why being “spoiled” is really about self love in its highest form.

Women For The Culture: The Spoiled Brat Life” is such a bold and fun name, what inspired the brand, and how does it reflect your personal story as a woman and entrepreneur?

Brie Carter: The name The Spoiled Brat Life was inspired by my real life—it’s personal, playful, and powerful. I’ve always loved self-care and wellness, and it all started back in 6th grade when my mom took me to the spa for my birthday. That experience changed everything—I fell in love with the feeling of being pampered, taken care of, and prioritized.

As an only child, “spoiled brat” was a label I heard often, but I decided to flip it and turn it into a brand that empowers women to prioritize themselves unapologetically. To me, being a "spoiled brat" means pouring into yourself, treating yourself well, and choosing luxury and wellness as a lifestyle—not just a moment. My brand is about redefining what it means to spoil yourself… and helping women feel good about doing so.

W4TC: Your content balances luxury, lifestyle, and authenticity so effortlessly. How do you define what it means to “live the spoiled brat life” in a way that still feels grounded and empowering?

BC: To me, living The Spoiled Brat Life is all about finding balance and defining luxury on your own terms. I always tell people—your version of self-care doesn’t have to look like mine, and that’s the beauty of it. It’s about doing what makes you feel good, grounded, and recharged.

Sometimes spoiling yourself means booking a spa day… and sometimes it’s just taking a long shower, decompressing, and finally having a moment to hear your own thoughts. It’s not about what looks luxurious to others—it’s about what feels nourishing to you. Living the spoiled brat life means choosing peace, choosing yourself, and learning to celebrate that daily.

W4TC: As a creative entrepreneur, what challenges have you faced navigating spaces where Black women are often underestimated or overlooked—and how have you pushed through?

BC: One of the biggest challenges I’ve faced as a creative entrepreneur—and as a Black woman—is being underestimated, especially when it comes to content creation and brand deals. There’s been a noticeable gap when it comes to major events and invite-only opportunities. While we’re included, it hasn’t always felt equal. But the good news is, that’s finally starting to shift.

What I’ve also noticed is that people often assume we’re doing this just for aesthetics or clout, not realizing the strategy, passion, and purpose behind what we build. The truth is, women—especially Black women—are the blueprint. We’re the energy, the influence, and the inspiration behind so much in this industry. And I push through by staying consistent, leading with authenticity, and reminding myself that I’m not just creating content—I’m building community, impact, and legacy.

W4TC: You’re building a brand that’s both aesthetically elevated and community-centered. How do you stay aligned with your vision while still evolving with trends and audience needs?

BC: I truly believe that’s what business is all about—staying aligned with your vision while being ready to pivot. Trends move fast, and so do audience needs, so I make it a point to do the legwork for my community. I stay in the mix, attend events, keep my eye on what’s trending, and I’m constantly doing marketing research to make sure what I bring to my audience is always top-tier.

I never want the women who follow me to fall behind, so I stay ahead. What sets me apart is that I’m not afraid to evolve—I’m always learning, adapting, and making sure I stay in tune with what’s next and what’s needed. The key is to be open, stay teachable, and never stop building your skillset. That’s how you stay relevant and rooted.

W4TC: A big part of your content encourages Black women to embrace softness, self-worth, and abundance. Why is that message so important to you, and what does it look like in your everyday life?

BC: That message is deeply personal to me because I was raised by a single mom—my real-life superwoman. She’s the reason I’m so strong-minded and driven, but I also saw firsthand what happens when a woman pours into everyone but herself. My mom deserved softness, rest, and joy—but rarely gave herself permission to slow down. That stayed with me.

I made it my mission to help shift that narrative for other women. We can’t keep running on empty and calling it strength. True abundance includes rest, peace, and feeling good in your body and spirit. In my own life, I prioritize small moments of softness daily. Whether it’s a long shower, watching my favorite shows, sipping Dunkin’, or just unplugging for 30 minutes—it’s non-negotiable. I always say: don’t wait for self-care to fit in your schedule—make it part of your lifestyle. You deserve it every day.

W4TC: What advice would you give to other Black women who are multi-hyphenates balancing content creation, business ownership, and showing up online with intention and grace?

BC: My biggest advice? Do what truly works for you. Don’t force yourself to fit into someone else’s strategy—especially if it doesn’t align with your capacity or lifestyle. If you can’t post 7 days a week, that’s okay. The key is finding a consistent flow that supports your goals without burning you out.

But if you’re serious about elevation, you’ll also have to get serious about discipline. That means saying no to distractions and yes to systems that support your growth. For me, Mondays are always dedicated to back office work—because the backend of my brand has to be just as strong as what you see online. I also plan one content day a week no matter what. These aren’t just habits—they’re non-negotiables. If you want to build something real, you have to be locked in. The people in the positions you admire? They didn’t get there by chance—they got there by showing up, consistently and intentionally.

Ready to live The Spoiled Brat Life on your own terms? Start by choosing you—unapologetically and every day. Follow Brie on Instagram @ceobrie_ and her brand @thespoiledbratlife.